（I）Project description

Internet marketing competition refers to the competition project that uses professional knowledge and technical skills in Internet and internet marketing to complete market analysis, commodity planning, livestream marketing, marketing activity design, marketing material production, network media marketing promotion and other competition contents according to service specifications and competition requirements, and comprehensively uses digital marketing ability to complete enterprise internet marketing promotion.

（II） Competition purpose

This competition will promote in-depth cooperation and exchanges among BRICS countries in the field of education, build an event platform with high standards and distinctive characteristics of vocational education, and achieve the goal of cultivating international, high-tech and future technical talents for the implementation of the BRICS countries "Xiamen Declaration", "Johannesburg Declaration", of Brasilia Declaration," "Moscow Declaration", and "Delhi Declaration" about skill development work in related spirit, and implement the initiative to hold a BRICS Skills Competition proposed by President Xi Jinping at the 13th BRICS Summit.

With the continuous breakthroughs in modern information technologies such as the Internet, big data, artificial intelligence and cloud computing, e-marketing is promoting the development in an all-round way in China. With the development needs of national "new infrastructure" and "new energy", network marketing ability has become an important engine of "double cycle" of China's future economy.

Through the competition of this project, the competitors can master the application ability of network marketing tools and network marketing thinking, focus on the skill assessment of market analysis, commodity planning, livestream marketing, marketing activity design, marketing material production, network media marketing promotion and promote the cultivation of high-quality technical and skilled talents with network marketing ability